Subtitle Translation of Culture and Technology Documentary Based on Multimodal Discourse Analysis: A Case Study of Feel of China 基于多模态话语分析下的文化科技纪录片字幕翻译研究：以《中国范儿》为例文献综述

文献综述

1.Introduction1.1ResearchbackgroundGeneralSecretaryXiJinpingemphasizedinthe30thcollectivestudyofthePoliticalBureauoftheCentralCommittee:'WemustbetterpromoteChineseculturetogoglobalbythewayofusingtexttoconveyvoiceandmakefriends;wecanrecommendtotheworldanexcellentculturethatembodiesChinesespiritandcontainsChinesewisdom.'Toshowareal,three-dimensionalandcomprehensiveChinatotheworld,thekeyisinnovativecommunicationpaths.Thisrequiresustointegrateinternalandexternalforces,givefullplaytocharacteristicsandadvantages,andcontinuouslyimprovetheinternationalcommunicationcapabilitiesofChineseculture.And,moreandmorepeopleusedocumentaryasamediumtomakeculturegoglobal.Documentaryisafilmoraradioortelevisionprogrammegivingfactsaboutsomething.Thecoreofdocumentaryisreality.Nowadays,becauseofitsparticularadvantagesandcharacteristics,moreandmorepeoplechoosetowatchdocumentariestokilltheirfreetime.Atthesametime,ithasbecomeapopularwayofknowledgeacquisition,whichisfrequentlyrecommendedbyteachersasmaterialsofsecondlanguagelearning,followingTVplaysandfilms.Thenumberofresearchesonthesubtitletranslationofdocumentariesisrelativelysmall.Atthesametime,eventhemostofresearchesstilluseolddocumentariestostudysubtitletranslationbasedonmultimodaldiscourseanalysistheoryfromfouraspects,includingcultureaspects,contextaspects,contentaspectsandexpressionaspects.Therefore,inordertofullyunderstandthemeaningofmultimodaldiscourseanalysis,weshouldtakelinguisticmodeandothersymbolicmodesintoconsideration.Withtherapidadvancementofmultimediatechnology,multimodaldiscourseanalysishasgraduallybecomeoneofthelinguisticresearchhotspotsanditintegratesthemodalitiesofotherfieldssuchasimages,sounds,colorsandsooninordertojointlypresentthecompletemeaningofthework.Documentaryssubtitletranslationisdifferentfromtraditionalpapertexts.Itisnotonlyasimpletextconversion,butalsoinvolvescomplexfactorsofthetransformationofsourcelanguageandtargetlanguageculture.FeelofChinaisadocumentarywithbilingualsubtitletranslation.ItaimstospreadChineseexcellentculture,selectculturalsymbolswithuniquecharacteristics,sothatinternationalaudiencescanunderstandamorerealChina.Therearemanyrichandcolorfulcontents,suchasChinesesolarterms,traditionalfestivals,touristattractions,delicaciesandsoon.1.2ResearchpurposesTherearefewresearchesondocumentariestranslatedfromChinesetoEnglish.Inthisthesis,thesubtitletranslationanalysisofFeelofChinaprovidesanexamplefortheoutputofChineseculture.BecausethesubtitletranslationundertheguidanceofmultimodalanalysisnotonlyvividlyshowsChineseculturetothetargetaudience,butalsostimulatestheinterestofwesternaudiencesinChineseculture,whichprovidesagoodinspirationforcreatingacolorfulculturalcardinChina.2.LiteraturereviewNow,multimodaldiscourseanalysisisarecentsubdivisionofdiscourseanalysisinlinguistics.Languagehasthreefunctions(ideationalfunction,interpersonalfunctionandtextualfunction)ofsystemfunctionallinguisticsandthreemeanings(interactivemeaning,representativemeaningandcompositionalmeaning)invisualgrammartheory(KressandVanLeeuwen,2006).Thisnewapproachofmultimodaldiscourseanalysisisbecomingmoreandmorepopularamonglinguists.Multimodaldiscourseanalysisisanewbranchofdiscourseanalysis.Nowadays,theresearchonmultimodaldiscourseanalysishasdevelopedquicklyinthewesterncountriesandinChina,mostlyintwoaspects:thecomplementarybetweendifferentmodesandthecombinationofvariousmodesinthemultimodaldiscourse.Meanwhile,dimensionshavebeenbroadened.Inwesterncountries,therearetwoschoolsinthefieldofmultimodaldiscourseanalysis.Onefocusesonitstheoryitself,andtheotherfocusesonitsapplication.OToole(1994)enlargestheresearchscopefromlanguagetovisualmodesinLanguageofDisplayedArt,andproposestheconceptofvisualgrammar.Besides,healsoappliesHallidayssystemic-functionaltheorytolanguageskillsinordertomastersounds,wordsandimagesaswellasthevarietyofinterrelatedsystemsandstructures.KressandVanLeeuwen(2006)inReadingImages:TheGrammarofVisualDesignintroduceamultimodalanalysisofsocialsemiotics.Forexample,oneoftheirviewisthatmultimodalanalysisofsocialresearchesisbasedonsystemicfunctionalgrammar,involvingcolorgrammar,visualimagesandthefunctionofvariousmedia,explainingtherelationshipbetweenmodalityandmediaanddiscussinghowtoexpressmeaninginmultimodaldiscourse.Forceville(2009)focusesonhowtorepresentmultiplepatternsinthepictorialmetaphorinadvertising,andhowtointroducepeopletochoosedifferentpatternsandcombinationforcoherentcommunication.Ventola(2004)inMultimodalityinOperationshowsanyiteminamuseumcouldbeusedtostudythepotentialrelationshipsinmultimodality,andthatdifferentmodeshavedifferentcharacteristicsintermsofsymbolicproperties,semanticpotentialandcognitiveorientation.VanLeeuwen(2005)expressestheideathatpracticalexercisesandexamplesprovidereaderswiththeknowledgeandskillstobeabletoanalyzeandalsoproducesuccessfulmultimodaltextsanddesigns.BaldryandThibault(2006)examsmultimodaltranscriptionandtextanalysisofdifferentkindsincludingwebpage,film,advertisementsandsoon.Jaipal(2010)proposeshowtousemultimodaldiscourseanalysisintheapplicationofteachingofscience.Toh(2015)exploresabrandnewareainmultimodaldiscourseanalysisbyconsideringvideogamesastheresearchresources.MultimodaldiscourseanalysisinChinabeganintheearly21stcentury.ItwasintroducedintoChinain2003andhasdevelopedrapidlyeversince.ZhangDelu(2009)establishesthetheoreticalstructureofmultimodaldiscourseanalysisandexploitsthelinkamongthemodes,havingasignificantimpactonthedevelopmentofdiscourseanalysisinChina.WeiQinhongsresearchinMultimodalandMultimodalDiscourseinVisualEnvironment(2009),analyzesmultimodaldiscoursefrommanyaspectsandviews.Firstlyitintroducesthesocialbackgroundoftheappearanceofmultimodaldiscourse,andstatesthetheoreticalbasisofitsresearch,whichisextensivelyappliedtocommercialadvertisements.Thestudyexplorestherelativemeaningsoflanguage,wordsandimagesinthefieldofadvertisements.ZhangDEluandWangLu(2010)furtherexploresthesynergyofmultimodaldiscoursemodesandtheiradhibitioninsecondforeignlanguageteaching.FengDezheng(2015)commentsonthestatusquoandfutureofmultimodalresearchinthereviewofthe7thInternationalMultimodalConference.Jiang(2012)showsthatframingistheconnectionanddisconnectionbetweendifferentelementsintheimage.Throughthisframingpeoplecouldinferwhetherornottheybelongedtoeachothertosomeextent.Adocumentaryisakindofartthatdepictsobtaintruethoughtsbyusingnon-fictionalartistictechniques.Linguistsstudydocumentariesindiscourseanalysis,translationandpragmatics.YanJingbeiandChenZijuan(2014)analyzesdynamicdocumentarieswhicharebaseduponmultimodaldiscourseanalysistheory.XuFei(2014)studiesthesubtitletranslationofdocumentaries.GengJingbeiandChenZijuan(2014)findthatindynamicmultimodaldiscourseanalysisappropriatemodesareneededtobechoseninaccordancewiththecommunicativegoals.Thisstudynotonlyshowsthatthestructureofdynamicdiscourseindocumentariescannotbesplitfromdiscoursecontext,butalsofindsthreedifferentexpressivesymbolschosenbydocumentarysmultimodaldiscourse:realisticsymbols,historicalsymbolsandvirtualsymbols,inordertorealizedifferentcommunicativegoals.Thusdocumentarycanrealizedifferentcommunicativegoalstowardsdifferenttargetaudiences.ReferencesBaldry,A.,amp;Thibault,P.J.(2006).MultimodalTranscriptionandTextAnalysis:AMultimediaToolkitandCoursebook.London:Equinox.Forceville,C.(2009).PictorialMetaphorinAdvertisements.Metaphoramp;Symbol,9(1),1-29.Jaipal,K.(2010).MeaningMakingthroughMultipleModalitiesinABiologyClassroom:AMultimodalSemioticsDiscourseAnalysis.ScienceEducation,94(1),48-72.Kress,G.R.,amp;VanLeeuwen,T.(2006).ReadingImages:TheGrammarofVisualDesign.London:Routledge.OToole,L.M.(1994).TheLanguageofDisplayedArt.London:LeicesterUniversityPress.VanLeeuwen,T.(2005).IntroducingSocialSemiotics.London:Routledge.Ventola,E.,Charles,C.,第七届国际多模态会议评述，《上海外国语大学学报》,38（4）：106-111。

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