开题报告内容：（包括拟研究或解决的问题、采用的研究手段及文献综述，不少于2000字）
一、选题的背景与意义
Advertisement is an enriched product of the rapid social and economic development, bringing new services or commodity to people. It is like an invisible hand and dominates peoplersquo;s lifestyles and consuming habits. How to properly understand English advertisement, use it, and make its purpose well-known, have become a current problem in front of the importers, exporters, advertisements creators as well as many consumers.
This paper will commence a study from a novel view based on the analysis and appreciation of examples in English cosmetic advertisements, mainly discussing the application and glamour of puns as well as how to use puns properly in English cosmetic advertisements from the perspective pf the Speech Act Theory initiated by Austin and systematized by Searle.
二、研究的主要内容与预期目标
As English advertisement is becoming increasingly important in modern business, especially the usage of puns, it is of great importance to fully analyze what is English advertisement, what is pun, and how to use puns properly in English advertisement. With the analysis of the cosmetic advertisement in this paper, cosmetic advertisers can get a better idea of what they are expected in an advertisement, and what to expect from consumers.
三、拟采用的研究方法
This paper aims at classifying puns in cosmetic advertisements, discussing their functions, and using different methods to promote a product effectively from the perspective of the Speech Act Theory initiated by Austin, systematized by Searle.
四、文献综述
Omitted
