基于哈佛分析框架的D公司分析外文翻译资料

Analysis of Company D Based on Harvard Analysis Framework

Yilin Chen

Abstract

The development of enterprises is in a changeable environment, so it is difficult to comprehensively reflect the development of enterprises simply by using financial analysis. The harvard analysis framework is an analysis method that combines the strategic research, environmental analysis and financial analysis of enterprises. Based on the framework of harvard, this paper analyzes the financial, environmental and strategic aspects of D company, and puts forward Suggestions on the development of D company from three aspects: seizing the development opportunities of Shanghai, enhancing scientific and technological innovation, and maintaining good cash flow.

Keywords Harvard framework, strategic analysis, financial analysis

1.Research Background and Significance

With the rapid development of economy and science and technology, every year there are millions of enterprises into the market, in 2018, the China Daily of new enterprise 18300 households, 2019, 19700 households, and cancellation of the companies are also increased year by year, annual cancellation of companies in 2016-2018 respectively 974600, 124.5 in 1.8135 million [1], although the cause of the failure is differ, but one of the factors is that enterprises lack the ability of strategic management analysis. The ultimate goal of the companys strategy is to improve the market competitiveness based on the stable development of the enterprise and the realization of long-term goals. The lack of strategic analysis will lead to serious short- term behaviors, inaccurate positioning, gradual separation from reality, or even blind expansion and development of the enterprise. On the contrary, if the enterprise fully considers the social political and economic factors as well as the competitive structure of the industry, it will be beneficial to the long-term development of the enterprise to make clear the advantages and disadvantages of the company and conduct in-depth data analysis of financial statements. Therefore, perfect strategic analysis is a necessary condition for the sustainable and stable development of enterprises.Taking D group co., LTD as an example, this paper USES the harvard analysis framework to analyze the companys finance, environment and strategy, and puts forward Suggestions for the companys development.

2.Relevant Theoretical Basis

In 2000, k.g. pap, p.m.haly and v.l.bernard of Harvard University put forward the concept of harvard analytical framework, which is a financial analysis system combining data analysis and strategic analysis of financial statements. The harvard analytical framework consists of four parts: strategic analysis, accounting analysis, financial analysis and perspective analysis. [2]

Chen Luying think harvard analysis framework of enterprise business activities first environment, accounting policy and so on has carried on the qualitative analysis, and then to the enterprises actual business situation through quantitative analysis of financial statements, the last is summarized and the prospect analysis forecast,by means of recombination effectively overcome traditional method respectively, in the traditional financial analysis was carried out on the basis of the integration of more scientific.

Li Yanfeng think strategic analysis as the basis of harvard analysis framework, is mainly due to the enterprise is not an individual, it exists in a complex environment, influenced by policy, economy, environment and so on many, in the development of enterprises are likely to produce the intangible value such as brand value, enterprise culture cannot directly reflected from the financial statements; Secondly, the information in financial statements is sometimes not completely reliable, so it is necessary to analyze other aspects to increase the accuracy of financial analysis. Due to the different accounting policies and treatment methods selected by different enterprises or the same enterprise in different accounting periods, the comparability of report data will arise. [3]

Liu Yu put forward the development of the enterprise is facing the future, only by using past data on financial statements to analyze enterprise will inevitably biased [4], so is based on the analysis of the strategic accounting analysis, financial analysis and prospect analysis can effectively make up for the shortcomings of traditional financial analysis, in addition, sufficient strategic analysis can help enterprises to analyze the prospect of actual levels as close as possible.

3.Strategic Analysis of D Company

3.1 D company s Profile

D company is the largest comprehensive transportation service provider in Shanghai and the Yangtze river delta region, with 15,000 taxis, rental cars, logistics vehicles, tour vehicles and other vehicles. It has successfully provided official designated comprehensive transportation support services for the 2007 special Olympics, 2008 Olympic Games and 2010 Shanghai world expo. In 2003, Volkswagen taxi won the 'national quality management award'. In 2004, D company became the first enterprise in the industry to win the 'international asia-pacific quality award'. In 2019, China association for quality held its 40th anniversary conference in Beijing, and D group was awarded the title of outstanding promotion unit. In the past 30 years, the company has gradually formed a group development pattern with urban comprehensive transportation service and other industries as the main body, and real estate, finance and equity investment as the two wings. It has actively explored industries such as modern logistics, automobile service, tourism service, finance a

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