我国跨境电商上市公司盈利能力研究开题报告

全文总字数：16456字

1. 研究目的与意义（文献综述）

随着互联网技术的进步、物流环境的优化以及消费习惯的多样化，跨境电子商务近年来在中国蓬勃兴起。交易数据显示：中国跨境电商交易占全球总额超过40%，已经成为全球跨境电子商务的领先者。电子商务研究中心发布的《2019上半年中国电商上市公司数据报告》显示，截至2019年6月30日，国内电子商务已上市的公司共57家，其中跨境电商7家（跨境通、华鼎股份、天泽信息、联络互动、广博股份、新维国际、兰亭集势）。在市值上，截止2019年6月28日，57家电商上市公司总市值达49,474.852亿元，零售电商类和生活服务电商类为“高市值”领域，多家电商市值在500亿元以上，并且囊括全部200亿元以上市值企业，总占比高达29.82%。跨境电商类所占市场份额较小，市值普遍集中在100亿元以下，因此我国跨境电商上市公司未来盈利能力的提升空间很大。

本文旨在研究我国跨境电商上市公司的盈利能力，通过分析7家公司的盈利能力，发现它们存在的问题，从而结合实际对我国跨境电商上市公司未来如何提升盈利能力提出切实可行的建议，帮助我国跨境电商上市公司持续、快速、稳定发展，为我国跨境电商行业未来的发展提供参考依据。

（2）意义

2. 研究的基本内容与方案

本文的基本内容如下：

第1章 绪论

1.1 研究目的及意义

3. 研究计划与安排

（1）2019.12.01——2019.12.10 查阅资料，初步选题

（2）2019.12.10——2019.12.18 确定选题

（3）2019.12.18——2020.02.03 完成论文提纲

4. 参考文献（12篇以上）

[1]strzelecki,artur.key features of e-tailer shops in adaptation to cross-border e-commerce in the eu[j]. sustainability.2019.11(6).

摘要：this study attempts to determine the most important features of e-tailer shops regarding their adaptation of cross-border e-commerce. the open market in the european union (eu) encourages consumers to make cross-border purchases. the aim of the paper is to determine which features are important for customers and should therefore be taken into consideration by e-tailers when providing their services. the paper is based on a study conducted in poland. polish e-commerce stores are broadening their market opportunities to other european countries. the study included 30 polish e-tailers from the household goods sector (e.g., tvs, computers, washing machines, etc.). the theory is grounded in online shopping and website analysis. the author found that not all key features of e-tailer shops in the observed industry sector were developed in websites; some online shops lacked these features. a limitation is that the observation was conducted in only one country and industry sector. however, the sector studied represents the majority of online shops and the industry was the subject of the study. research shows which features of online shops are important for customers who make cross-border e-commerce. originality and contribution are based on the identification, analysis, and results of the features to adjust in the european cross-border e-commerce.

[2]su weihua, wang yuying, qian lan, zeng shouzhen, balezentis tomas, streimikiene dalia.creating a sustainable policy framework for cross-border e-commerce in china [j]. sustainability.2019.11(4).