农村电商直播助力乡村振兴策略研究——以连云港为例外文翻译资料

农村电商直播助力乡村振兴策略研究——以连云港为例

摘要：信息技术在农村的快速渗透，催生了农村新的产业形态。 农村电子商务已成为培育农业农村新动能、推进农业农村现代化的重要手段。 本文分析了农村电商的发展现状和特点,针对目前农村电商制度供给不完善、市场因素不完善的发展困境,提出了一系列农村电商培育计划。 完善人才体系，打造特色农产品品牌，布局农村电子商务网络，加强农村电子商务监管等

关键词：农村电子商务； 互联网； 信息化

引用文献一：

Problems and Suggestions of Rural E-commerce in Rural Revitalization

Keywords: Rural revitalization, The 'three rural issues', Internet, Rural e-commerce

In todays society, the problems about Rural Revitalization become the hot topic, the implementation of Rural Revitalization Strategy is of great significance to rural development. With the popularization of mobile Internet, the development of rural e-commerce meets an unprecedented new opportunity under the strategic requirements of revitalizing rural areas. The development of rural e-commerce has made great contribution to solving the 'three rural' problems. In the process of self-development of rural electric business, there are still many problems under the constraints of various conditions. Understanding the current situation of rural e-commerce development and problems encountered, this paper puts forward relevant countermeasures, in order to achieve the vigorous development of rural e-commerce.

Introduction

In the report of the 19th National Congress of the Communist Party of China, rural revitalization is emphasized and 'industrial revitalization' is proposed 'Prosperous, ecological and livable, rural civilization, effective governance and rich life' requirement . Rural Revitalization Strategy is listed as one of the 'seven strategies', which shows its position in the country. We hope to build a beautiful, fresh and livable village, make the rural industry flourish, and make the living standard of farmers rising, which puts forward requirements for all aspects of the village, especially in promoting agricultural production to keep up with the times, so as to realize the integrated development of urban and rural areas. As a new strategic industry to promote the rapid development of the national economy, e-commerce is a bridge connecting the small-scale rural product scale and the large-scale network market. It is an important driving force to improve the rural economic income, improve the living standards of farmers, and help the farmers get rid of poverty. With the continuous development of Chinas economy, the new Internet economy represented by e-commerce is gradually becoming the 'new engine' of Chinas national economic development. With the highly developed Internet industry today, the development of rural e-commerce is indeed of great significance to rural development, which is an important path for Rural Revitalization and development. Therefore, it is of great practical significance to study the current situation, problems and Countermeasures of the development of rural e-commerce in China, for implementing the strategy of Rural Revitalization and realizing the modernization of agriculture and rural areas.

Problems in the Development of Agricultural E-commerce

Lack of Rural E-commerce Talents

E-commerce usually takes the Internet as the carrier, integrating sales, logistics, storage, procurement and other processes. Employees need professional knowledge in many aspects, such as art design, web design, customer service, etc. It is different from the traditional agricultural product planting or the establishment of small-scale shops, and it has very strict requirements for employees. Its hard for rural people to meet the professional requirements. In addition, the current people left in rural areas are far from the basic requirements of e-commerce. The reasons are as follows: first of all, at present, Chinas rural areas are in a state of 'hollowing out'. Most of the young people are more willing to fight in cities, while most of the left behind are the elderly and children. It is difficult for these people to meet the requirements of e-commerce for talents, which leads to a lot of work in e-commerce difficult to carry out. Secondly, due to the large gap between urban and rural areas, imperfect rural infrastructure, low wages and salaries, and less employment opportunities, most e-commerce professionals are not willing to come to rural areas to carry out e-commerce business.

The Network Infrastructure is Weak, and There are Many Problems in Transportation

The most important and fundamental aspect of agricultural product sales is the freshness. Agricultural products need to be kept fresh, and are extremely perishable and not easy to be preserved. Due to the remoteness of rural areas, logistics and rural areas are still 'the last kilometer' away, which leads to the increase of transportation time and a great test for the preservation of agricultural products. However, according to the relevant data, the loss rate of agricultural products in most areas of China in picking, transportation, storage and other related logistics is as high as over 40%, while the cost control of agricultural products logistics in western developed countries is less than 4%, so there are great problems in the sales of agricultural products in rural areas of China that need to be solved.

Rural E-commerce Agricultural Products are Seriously Homogenized and Lack of Brand Effect

In rural e-commerce, the physical goods sold have the same agricultural products, or even better, products such as clothing and footwear or agricultural processed products. The quality difference is small because of this characteristic. Due to the small difference in quality and the lack of characteristics of their own products, it will inevitably lead to vicious competition among sellers, and event

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农村电商直播助力乡村振兴策略研究——以连云港为例

摘要：信息技术在农村的快速渗透，催生了农村新的产业形态。 农村电子商务已成为培育农业农村新动能、推进农业农村现代化的重要手段。 本文分析了农村电商的发展现状和特点,针对目前农村电商制度供给不完善、市场因素不完善的发展困境,提出了一系列农村电商培育计划。 完善人才体系，打造特色农产品品牌，布局农村电子商务网络，加强农村电子商务监管等

关键词：农村电子商务； 互联网； 信息化

引用文献一：

Problems and Suggestions of Rural E-commerce in Rural Revitalization

Keywords: Rural revitalization, The 'three rural issues', Internet, Rural e-commerce

In todays society, the problems about Rural Revitalization become the hot topic, the implementation of Rural Revitalization Strategy is of great significance to rural development. With the popularization of mobile Internet, the development of rural e-commerce meets an unprecedented new opportunity under the strategic requirements of revitalizing rural areas. The development of rural e-commerce has made great contribution to solving the 'three rural' problems. In the process of self-development of rural electric business, there are still many problems under the constraints of various conditions. Understanding the current situation of rural e-commerce development and problems encountered, this paper puts forward relevant countermeasures, in order to achieve the vigorous development of rural e-commerce.

Introduction

In the report of the 19th National Congress of the Communist Party of China, rural revitalization is emphasized and 'industrial revitalization' is proposed 'Prosperous, ecological and livable, rural civilization, effective governance and rich life' requirement . Rural Revitalization Strategy is listed as one of the 'seven strategies', which shows its position in the country. We hope to build a beautiful, fresh and livable village, make the rural industry flourish, and make the living standard of farmers rising, which puts forward requirements for all aspects of the village, especially in promoting agricultural production to keep up with the times, so as to realize the integrated development of urban and rural areas. As a new strategic industry to promote the rapid development of the national economy, e-commerce is a bridge connecting the small-scale rural product scale and the large-scale network market. It is an important driving force to improve the rural economic income, improve the living standards of farmers, and help the farmers get rid of poverty. With the continuous development of Chinas economy, the new Internet economy represented by e-commerce is gradually becoming the 'new engine' of Chinas national economic development. With the highly developed Internet industry today, the development of rural e-commerce is indeed of great significance to rural development, which is an important path for Rural Revitalization and development. Therefore, it is of great practical significance to study the current situation, problems and Countermeasures of the development of rural e-commerce in China, for implementing the strategy of Rural Revitalization and realizing the modernization of agriculture and rural areas.

Problems in the Development of Agricultural E-commerce

Lack of Rural E-commerce Talents

E-commerce usually takes the Internet as the carrier, integrating sales, logistics, storage, procurement and other processes. Employees need professional knowledge in many aspects, such as art design, web design, customer service, etc. It is different from the traditional agricultural product planting or the establishment of small-scale shops, and it has very strict requirements for employees. Its hard for rural people to meet the professional requirements. In addition, the current people left in rural areas are far from the basic requirements of e-commerce. The reasons are as follows: first of all, at present, Chinas rural areas are in a state of 'hollowing out'. Most of the young people are more willing to fight in cities, while most of the left behind are the elderly and children. It is difficult for these people to meet the requirements of e-commerce for talents, which leads to a lot of work in e-commerce difficult to carry out. Secondly, due to the large gap between urban and rural areas, imperfect rural infrastructure, low wages and salaries, and less employment opportunities, most e-commerce professionals are not willing to come to rural areas to carry out e-commerce business.

The Network Infrastructure is Weak, and There are Many Problems in Transportation

The most important and fundamental aspect of agricultural product sales is the freshness. Agricultural products need to be kept fresh, and are extremely perishable and not easy to be preserved. Due to the remoteness of rural areas, logistics and rural areas are still 'the last kilometer' away, which leads to the increase of transportation time and a great test for the preservation of agricultural products. However, according to the relevant data, the loss rate of agricultural products in most areas of China in picking, transportation, storage and other related logistics is as high as over 40%, while the cost control of agricultural products logistics in western developed countries is less than 4%, so there are great problems in the sales of agricultural products in rural areas of China that need to be solved.

Rural E-commerce Agricultural Products are Seriously Homogenized and Lack of Brand Effect

In rural e-commerce, the physical goods sold have the same agricultural products, or even better, products such as clothing and footwear or agricultural processed products. The quality difference is small because of this characteristic. Due to the small difference in quality and the lack of characteristics of their own products, it will inevitably lead to vicious competition among sellers, and event

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