从目的论角度研究化妆品品牌的翻译 A Study of the Chinese Version of the Brand Names of English Cosmetics from the Perspective of Skopos开题报告

1. 研究目的与意义（文献综述包含参考文献）

in our daily life, we are surrounded by many brands of variety of labeled goods. as the worlds economy moves, developing a products international brand name is the most important thing before the product enters into the field of the world economy. whats more, consumers prefer to purchase the commodity whose brand is known to everyone. that is to say, an impressive brand name with positive image plays an active role in advertising a certain product. the definition given by longman contemporary english一chinese dictionary is,a name given by a producer to a particular product, by which it may be recognized from among like products made by other producers. and the american marketing association defines the brand asa name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.

in the field of translation, the topic of brand name translation has been a hot issue. nowadays more and more people think that cosmetics are a necessity. and the colorful brand names of cosmetics attract more attention and so does the translation of cosmetic brand name.

the scholar liu dandan focuses her attention on the translation of cosmetic brand names in her thesis a probe into cosmetic brand name translation from the perspective of functional

2. 研究的基本内容、问题解决措施及方案

Basically in this thesis, descriptive and analytic methods will be adopted with some case studies. I totally collect many cosmetic brands by various means, including both foreign and domestic brands. At first, I collect many literatures and researches on cosmetic brand name and skopotheory which are written by some scholars from the Internet. After I analyze these researches, I find that the skopotheory is a suitable method to translate the cosmetic brand name, especially three rules of skopotheory. Then by taking some brands as examples, I make the analysis of cosmetic brand name by three rules of skopotheory. All through the thesis, we can see that the skopotheory plays an important role in the cosmetic brand names translation..